My friend The Wild Irish poet made what he describes as : ” Mock up ads I have made for Ferrari and Rolls Royce.” Checking out the video I can tell there is nothing light about it. I think this is the only car ad I am willing to check out again and again. His narration gives depth and ‘spirit’ to material objects like fancy car. Yeah think about it: there is nothing really spiritual about cars. Well at least that’s what I think personally. After seeing countless ads, nothing really strikes my fancy unless they feature female vocalists that sound like Enya. Other than that it is really something you want to get over while you wait for your favorite TV show.
But Alan Cooke changed all that in this ad. His voice which has captivated theater audience for years is in top form in this project. Not to mention that he really took this job seriously. I don’t mind if I will ever own a Ferrari or Rolls Royce. All I know that a talent like this one is more precious than cars.