Watch!!!aero. – LOVE (Official Music Video)

I think Tippy’s Bistro will be part of our local history as a place where it all started. I am talking about Indieka Bacolod, a collective of bands that are making music independently.  Having attended a few gigs, their musical styles have solidified in my mind and it is easy to describe their individual  sound and what to expect when you go see them.

When they get to the stage, they really deliver the goods with gusto. All the musicians and singers take pride in what they do and I think that the belief in one’s craft is a fuel that can inspire listeners. So perhaps the trick is to be passionate, to persevere while also create something that you believe in. Truth in your art will always resonate with the audience. As a ‘sound’ guy, I am more into the quality of the music whenever I go to concerts. But these artists have proven that lyrical talent is very important because when it is true then it will touch you.

  The night was about the launching of Aero’s new music video called ”Love”. Sound check was done earlier but the show started later to accommodate more people. Events like this make remind me of the approach that Aero takes with his music: as a tool to unite people and create artistic communities. Spaces like these can everyone an oppurtunity to get together, share ideas and then BOOM! Something amazing happens. Creative people make the city and perhaps it can be the other way around. 

  The Pedal Community rode to the venue with their cruiser and fixed gear bikes. It’s been their vision to make Bacolod a bike-friendly city. So they are hoping to get more people to join them. Everyone found a seat and ordered beers. Several bands performed. They all gave their best. 

A few minutes before the launch, Christer Isulat walked near the stage with his Macbook. The Tippy’s crew helped him in putting up the projector screen. Aero explained the process and the people involved in the making. He thanked his family and friends and soon it was ready. 

  A celebration of life and love.

  Love opens with Aero rapping while riding a tandem bike with his son. It was a composite of several shots(I know because we were there as part of the Pedal Community) mainly in the NGC grounds. More scenes follow breaking in and out of the visual dialogue seamlessly. There are cool cars, a dog riding a skateboard(no kidding) and it closes with him around his friends and family. The sunny filter and fluid shots are due to the style of director Chrisler Isulat who will probably direct music videos of other bands in the future. 

  It looks clean and sophisticated but no so slick in a Taylor Swift kind of way if you know what I mean 😉 It is something that MYX or MTV would really play. So hopefully it will get a good reception out there and many people will get to see it. And maybe it will boost Bacolod tourism in the process who knows eh? I mean, a friend who now lives in Manila used to call this a ‘quiet’ town. But it isn’t so quiet anymore because there now more to see. I can talk about my own interpretation of the music video but I will give you the space to talk it out amongst yourselves and decide if it we should see more like it. 

  You know what’s a total trip? It’s going to these gigs using the bicycle. By the time you get there, your endorphins are high. You can wrap it up with a bottle of beer while listening to live music. And this is all over the music video of “Love.” 

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