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Industrial Strength Set To The Groove of Pop:LÜJAH by Rakans

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  • rakans(SoundCloud)
  • rakanscom(Twitter)
  • rakanscom(Instagram)

The internet is a good place to discover unique musical artists. I discovered the music of Rakans in the social media. He really takes time to talk to his listeners about his ideas. He is also happy to promote other artists. I heard probably two songs which made me realize that he has a potential to make it huge in the pop music scene. You know why? He doesn’t just sound interesting. He LOOKS interesting. His avant garde fashion sense is meant  to inspire and provoke.

Fashion and music go together!

He calls his music avant-garde pop/Industrial pop. And for a good reason. Rakans has created tunes that anyone can dance to. But these are not your typical ‘nice sweet sounding pop’ associated with the likes of Taylor Swift or Katy Perry.If you are uninitiated to edgy side of electronic music then Lüjah might sound strange, dissonant or even chaotic. But if you listen carefully, there is that unified idea that pulses throughout the rhythms and harmonies. His lyrics are fascinating.

Redsulfur is the current single. It is also my favourite as it reminds me of Nine Inch Nails and Massive Attack. But the rapping is all his. If you haven’t seen the music video yet then you better check it out. It is really interesting. Challenging established ideas is what Lüjah is all about. It is also about being faced with contradictions and how you deal with them. If you ask me, this album is better than anything released by other artists in the genre. I think this is more interesting than Skrillex. I think he will have Skrillex have a run for his money.

Gummy Bears hints the relationship of American hiphop to his European sound. And he can really sing. In Prayers, he’s singing about the great divide that religion imposes in all of us. And he belts out like George Michael too. What I appreciate about his work, is his dedication to the craft of writing pop songs. There is that slick sound in his recordings which I appreciate. Listen to BowBowBow which is one of his catchiest tracks. It will set you in the mood to strut.

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